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With the continuous development of the times, the momentum of short videos continues to rise, many businesses have found another way to promote, and some companies have also opened accounts on Douyin, using short videos or live broadcasts for marketing; The author of this article shared some specific cases about small and medium-sized enterprises and fax number database individuals already on Douyin, let's take a look. What's hot right now? Short video! On January 5, 2021, Douyin released the "2020 Douyin Data Report (Full Version)". Data shows that as of August 2020, Douyin’s daily active users exceeded 600 million, and as of December 2020, Douyin’s average daily video searches exceeded 400 million. According to the 2019 national economic data released by the National Bureau of Statistics, As of the end of 2019, the total population of mainland China reached 1.4 billion. Zhang Xiaolong, the founder of WeChat and senior vice president of Tencent, revealed fax number database in the WeChat public class that as of January 19, 2021, WeChat daily active users exceeded 1.09 billion. These three sets of data show that in addition to WeChat social software, Douyin has become another national phenomenon-level product that is indispensable in people's lives. 1 in 2.3 people in China uses Douyin. Where the traffic is, where the user is, the brand and service will go. With the improvement and development of the Douyin ecosystem, star artists and top anchors have entered the platform one after another. The monetization model of the platform and the anchor has worked out. In Douyin, you can not only record a good life, but also live a good life through Douyin. This article fax number database will analyze the success factors behind it from the perspective of how small and medium-sized enterprises and individuals can monetize in Douyin marketing, combined with specific cases. Note: ① MCN, professional video production and other models are not within the scope of this discussion because the cost and threshold are too high for small and medium-sized enterprises and individuals. Of course, in order to ensure the reference of the case, the monetization models such as entertainment anchors, beauty anchors and other PK, fan rewards, etc.