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These two key issues can be abstracted together, that is, how to actively reach out to users and help users form usage habits , a bit like teachers in schools actively helping some students executive email list form study habits. Reaching users through push The way to actively reach users is currently in two forms: push and corner labels. Push, that is, push, reminds users to use the product by publishing push messages. Push is a great way to proactively reach users, but if abused executive email list it can lead to serious harassment and even spur users to uninstall. Push can be generally divided into two categories: One is the push notification of the product's own functionality. For example, we often see WeChat's new message push notification, Douyin Kuaishou, and push notifications such as likes and comments received after publishing a work are all functional executive email list notifications of the product itself; One type is operational notifications, such as activity push notifications released by operations, and some hot news notifications, such as hot news messages pushed by some news clients. Push is a executive email list double-edged sword. It can help us improve retention and increase daily active users. For example, among the early daily active users of Toutiao, nearly 40% of users pulled up through push. However, many products were used improperly. On the contrary, it has caused serious user complaints and uninstallation problems. When using push, you need to pay attention to executive email list the following constraints: Push frequency and total number control: For general operation push, it is necessary to ensure that the number of pushes cannot exceed too many in a day, and at the same time, the frequency needs to be controlled, such as a maximum of 6 pushes a executive email list day and a maximum of 1 pushes an hour. Appropriate frequency control will reduce harassment very well; otherwise, when multiple pushes are sent to users at the same time.