PPC is full of potential timesucks. Ad text optimization, keyword research, auction management, reporting, landing page optimization, and Image Masking other PPC tasks are all important aspects of managing your paid search. Even so, they can suck your life if you waste time on things that just don't matter. Larry Kim and I recently hosted a webinar on seven Google Ads shortcuts that can save you time and simplify your PPC life. Here are our top Image Masking seven tips for getting great AdWords results in less time. Remove keyword clutter remove keywords Larry wrote about this epic timewaster for Search Engine Watch last month because it's such a widespread problem - and also completely unnecessary. You don't need to have tens of thousands or even hundreds Image Masking of thousands of keywords in your account! Of course, a few years ago you had to make sure to select all variations of a keyword term, including misspellings, plurals, stems, accents, etc. However, Google pretty much eliminated the Exact and Phrase keyword Image Masking match types in AdWords as of late. year. Take a look at this example account: only 1.2% of keywords in the account are generating impressions ! too many keywords in AdWords Trying to maintain an account with over 98% junk keywords is simply insane. You make campaign management and reporting more difficult and weigh down your account. Cut and get rid of underperformers Image Masking after each set of tests. 6. Remove unnecessary ads Why on earth would an advertiser need 7,000 ads in their account?!? I have no idea, but that's exactly what we found in an AdWords account. Looking around, it seems to be a common problem: advertisers have Image Masking a ton of ads that just don't produce and weigh down their count.