When it comes to marketing, especially Digital Marketing, keywords are one of the fundamental concepts, which are a common factor in any strategy and material.Do you know what this term is about? Yes, in Spanish it means keywords , but it takes much 传真列表 more than a simple translation to fully understand this topic. Keywords refer to the terms (composed of one or more words) used by Internet users to search in the digital world in general, specifically on platforms such as Google or .In turn, you can not talk about keywords without addressing SEO or Search Engine Optimization (optimization for search engines).Only in this way do the keywords make the materials that are part of a Content Marketing strategy , regardless of their theme and extension, achieve a good position in search engines. But, before delving into the usefulness of keywords for Marketing , it is important that you know the different types that exist.Keep reading!What types of keywords exist?This concept is already so advanced and studied in the digital world that there are different types of keywords .There are 3 of the keyword classes according to their composition.